Boroughs & Burbs, the National Real Estate Conversation

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Welcome to our Dominating Social Show, episode #65 of Boroughs & Burbs. This week we have two experts on the intersection of social media with luxury lifestyle and real estate. How important is Social Media in the world of luxury goods and real estate? Very.

First, there's Samantha Yanks, the Queen of the Hamptons and NYC. Yes, that Samantha Yanks, formerly Editor in Chief of the region's two powerhouse publications and now she's all-in on Connecticut. With her move to Westport, and the launch of her digital media platform, The Connecticut Edit, Samantha Yanks has proven that Connecticut is the chicest new place to dwell and she is making noise through social domination. When I discovered they asked Samantha to join the Real Housewives cast  I had to include that tasty bit because it's just fun and we're going to ask her about it. For more on the amazing career of Samantha Yanks scroll down.

It's not enough to ask the tastemakers. We've also got one of the superstars of New York real estate on the show. Jonathan Stein has been leading one of the top New York City (and Hamptons) teams for the last 10 years. Jonathan has a more than respectable 14,000 followers on Instagram, and members of his team have 10 times that (see below). How important is social media to Jonathan's business? Is there a difference between social in Manhattan versus in the Hamptons? Is social media a gateway to finding new potential clients, to connecting with past clients? I'd like to understand how Jonathan strikes the balance between being authentic and spontaneous on social media versus putting out there a professional and well-curated presence. And, I'd like to know if he's getting help, or doing it himself.