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Real estate: the ultimate game of risk and reward. It’s the biggest investment most people ever makeFortunes are won and lost every day. How do you stay ahead of the game? Who’s buying, who’s selling and why? You need an edge. Boroughs & Burbs. This podcast is your secret weapon, giving you the insider knowledge and strategies you need to succeed in the high-stakes and cutthroat world of real estate. The Boroughs are New York City.The Burbs are wherever you are: Connecticut, Austin, the Hamptons, Carolinas, Florida and beyond. From Palm Beach to Palm Springs, Manhattan to Malibu, we travel the country pressing the experts in every luxury market to expose the pain, find the deals, and occasionally predict the future. Don’t settle for mediocrity - tune in to Boroughs & Burbs Thursdays 3pm Eastern and start dominating your market.
Episodes
Thursday Mar 14, 2024
Thursday Mar 14, 2024
Staging isn’t just swapping pillows—it’s a strategy. In this episode, John Engel and Roberto Cabrera sit down with Lisa Hynes (Stage to Show) and Mike Lubin (Brown Harris Stevens) to break down what staging actually is, how to scope it, and where it reliably moves the needle. We cover how to decide which rooms to stage (and when to do the whole home), how to prioritize budget across furniture rental, art, accessories, paint/touch-ups, delivery and install, and how to measure effectiveness using days on market and list-to-sale outcomes. You’ll hear the psychology behind a powerful first impression (flow, focal points, color discipline, lighting, curb appeal), how to read a staging proposal (what should and shouldn’t be in it), and when staging isn’t the answer (and what to do instead). If you’re listing this season, this is your playbook for presentation that converts.
Watch on YouTube: https://www.youtube.com/watch?v=ekgaN12UYFA
Episode page: https://www.boroughsandburbs.com/e/boroughs-burbs-129-real-estate-staging/
Links & Social
Guests:
• Mike Lubin — https://www.bhsusa.com/real-estate-agent/mike-lubin • LinkedIn: https://www.linkedin.com/in/mikelubinnyc/
• Lisa Hynes (Stage to Show) — https://www.stagetoshow.com/ LinkedIn: https://www.linkedin.com/in/lisa-a-hynes-rosenfeld-72b3669/
Hosts:
• John Engel — Instagram: https://www.instagram.com/jengel199/ • LinkedIn: https://www.linkedin.com/in/jengel/
• Roberto Cabrera — Instagram: https://www.instagram.com/rcabrera1/ • LinkedIn: https://www.linkedin.com/in/roberto-cabrera-4619845/
Related Episodes (verified)
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Every Room Tells a Story (Philip Gorrivan & DJ Carey) | Ep. 132
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Why Designers, Architects & Builders Should Collaborate | Ep. 147
Keywords: #realestatestaging #homepresentation #stagingproposal #listingstrategy #buyerpsychology #daysonmarket #list-to-sale ratio #StagetoShow #BrownHarrisStevens
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